Our Story
At Neon Reindeer Marketing, we saw that there are a lot of questions about how AI is working and how to ensure it's used the right way.
That's why we decided to use our knowledge and skills to help organisations navigate the complexities of AI & marketing with clarity and confidence.
We partner with values-led organisations and businesses who know there are great benefits in AI marketing, but there are also pitfalls to avoid. We support these organisations with advisory services, training and practical tools for implementing safe & ethical AI marketing into their practices.
We also provide senior marketing, consulting, contract and project management services.
Our approach is built on a foundation of integrity, ensuring your marketing efforts are both effective and ethical.
At Neon Reindeer Marketing, we believe values- organisations shouldn't have to choose between authenticity and growth.
Our mission is to help values-led service providers build genuine, effective marketing systems—powered by ethical AI and grounded in human connection.
Katie Toomey, Director
Hi, my name is Katie
I've been leading Marketing teams for over 15 years, and now also consult and take on contract work for organiations needing senior marketing support, especially at the moment in how to safely and strategically embed ethical AI marketing into your processes.
"Having spent my career helping health and education providers, NFPs, professional services and for-purpose businesses grow, I know the unique constraints and opportunities in tight budgets, ethical considerations, and the imperative of 'trust'.
I added Safe & Ethical AI training recently to our services, so organisations like yours can access the AI support, systems, and tech you need, at a pace and price that aligns with your goals
Whether you’re seeking a clear roadmap, affordable AI tools, or need help demonstrating the impact of a coordinated approach to your AI Marketing for your leadership teams, we're here for you."
Our approach
You don't need to navigate the complexity alone. Our approach is the help you build ethical, effective marketing with AI together - fueled by the right strategy, the best tools for your budget, and a deep support of your mission.
Discovery
We get to know your goals and where you are at with them. For the 'do it myself' members, we've made some educated guesses as we developed our training materials and sample templates.
Roadmap
For those who choose a 'do it with us' approach, e co-create a strategic roadmap that aligns your goals with a defined, trackable and measurable plan.
Implementation
Optimisation
Whether you choose DIY templates, 'done with you' mentoring or 'done for you' we help embed training and systems and recommend who and how to communicate across teams to encourage buy in and long term success
Guidance doesn't stop once you've done a workshop - we can continue to provide support, reporting and capability building if you choose it.
Powering your purpose
Certified AI Marketing professionals
tiered support levels
scale growth with AI maximise efficiency
maximise effectiveness
25+
years experience marketing in your sector
Our Values
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Authentic, Values-Led Growth. Everything we do is designed to amplify your mission and protect the dignity of your clients and communities.
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Human-First AI. AI should enhance your voice—not replace it. We use tech to save you time, not to automate away the care or creativity that sets you apart.
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Provide Clarity and Genuine support. From templates to training, our solutions are jargon-free, actionable, and designed for people who don’t have hours to spare.
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Scalable & Sustainable. Start small, scale smart—our service levels and pricing are designed for staged investment and easy approval.
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Transparent, Ethical Practice. We are committed to good governance, accessibility, and sector obligations—because trust matters.