Insights & Perspectives
Practical analysis, commentary, and guidance on the ethical use of AI in marketing — covering Australian regulation, the EU AI Act, algorithmic bias, AI disclosure, and governance best practice. For practitioners, leaders, and advocates navigating this rapidly changing landscape.
Breaking — Australian Regulation
The Privacy and Other Legislation Amendment Act 2024 (Cth) introduces APP 1.7 — requiring Australian organisations to include automated decision-making transparency disclosures in their privacy policies by 10 December 2026. Marketing teams using AI for personalisation, segmentation, and campaign decisioning are directly in scope. Here's what the law requires and how to prepare.
As AI tools become standard in the CMO's toolkit, these five governance questions will determine whether your organisation leads responsibly or stumbles publicly.
The EU AI Act is rolling out in phases — prohibited practices from February 2025, GPAI rules from August 2025, and high-risk AI system requirements from August 2026. Here's what marketing functions need to assess now, and how to prioritise effort ahead of each deadline.
Algorithmic bias in media buying and audience targeting often goes undetected until it causes reputational harm. Drawing on documented cases and current ICO and industry guidance, we walk through the most common failure points and what proactive auditing looks like in practice.
Most AI disclosure statements are either too vague or too technical to be meaningful. Here's what effective disclosure looks like — and why getting it right is a genuine brand credibility opportunity.
AI governance is not a compliance function alone — it requires marketing, legal, technology, and customer insight to work together. We outline the roles, responsibilities, and decision rights that make it effective.
Generative AI is transforming creative production in marketing. Without clear guardrails, however, it introduces risks around copyright, misrepresentation, and brand safety. A look at emerging best practice.
The idea that you must choose between effective personalisation and genuine data privacy is a myth. We explore the technical and strategic approaches that deliver both — without compromise to either.
